How did the most popular fruit on earth, the one that supposedly tempted Eve at the Garden of Eden, become the symbol of one of the world’s wealthiest corporations? One day, in the mid-70s, Steve Wozniak picked up Steve Jobs at the airport. The paperwork for the nascent computer company was due the next day. As it happened, Steve Jobs had just been pruning apple trees in Oregon, and when they started throwing around potential names for their company, they came up with Matrix, Executek, Personal Computers Inc. and others. But when Apple Computer was suggested, they said ‘it was fun, spirited and not intimidating.’ Steve Jobs ended up by saying ‘ Apple took the edge off the word computer. Besides, it would get us ahead of Atari in the phone book.’
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