This is not an advert on Jams, but a true story. A man was in a store when he noticed an elderly women reaching out from a shelf, trying to get some jars. He tried to help her and picked up a Strawberry jam he presumed she was looking for. But she insisted that she wanted a specific brand, the Bonne Maman Jam. When the man asked her why she wanted that particular brand, she said to him, ‘eh that’s the best jam and the most special too.’ When he asked why was it so special, she stunned him by her response. ‘Besides the sweet taste, the owners of this company saved my life. You see, during the war I was just a little girl living in Paris. The Germans were looking for all Jewish people to be taken to the concentration camps, where they were eventually killed. There were posters everywhere warning that anyone caught hiding the Jews will be arrested and shot on the spot. The owners of this jam were the family that hid my own family, who were Jews. To save my life and my parents and siblings, they risked their own lives. If caught they would be killed, as well as our own family. So, to answer your question, how can I buy a jar of jam of another brand? These jams remind me of the terror we experienced, but also of the bright light that this family brought to me and my family. Today every time I come to do some shopping, my grandchildren remind me, Grandma, don’t forget the Bonne-Maman jam’’ Let us appreciate those who helped us in the past, and also buy products from those who support good causes.
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