A few years ago, while
visiting my family in Malta, I found in my nephews' collection of toys a
Christmas Nativity set produced by Playmobil. I also found out that these
little figures are assembled in Malta, in a big factory which was built over three decades ago. Playmobil is a line of toys
produced by the Brandstatter Group, headquartered in Zirndorf, Germany. This ever growing company was started in 1975 and
even though the plastic pieces are made in Germany, they are all assembled in
Malta, which gives every box the distinctive honor of seeing "Made in
Malta" on every box produced. The signature
Playmobil toy is a 7.5 cm (approximately 3 inch) tall (1:24 scale) human
figure, in its early days known as a "klicky". A wide range of
accessories, buildings and vehicles, as well as many sorts of animals, are also
part of the Playmobil line. Playmobil toys are produced in themed series of
sets as well as individual special figures and playsets. New products and
product lines developed by a 50-strong development team are introduced
frequently, and older sets are discontinued. Promotional and one-off products
are sometimes produced in very limited quantities. These practices have helped
give rise to a sizeable community of collectors. Collector activities extend
beyond collecting and free-form play and include customization, and the
creation of photo stories and stop-motion films. The Nativity seen here is
complete with three kings, a camel, some rabbits, deer and even Santa Claus,
besides of course the Holy Family with baby Jesus.
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